How to market

How to market.  Or rather, how you should market your home for sale.  

This is a list of tried and true techniques, actions or processes that can and should be used in the sale of a home.  I do not necessarily subscribe to all of these methods for all homes, but there is a value in each.  This is not a comprehensive list, but a list nonetheless.

There is only one truth that holds in all sales of real property, no matter where in the world you may be.

THE FAIR MARKET VALUE OF A PROPERTY IS WHAT A WILLING BUYER AND A WILLING SELLER AGREE TO TERMS TO EXCHANGE PROPERTY, WHEN BOTH HAVE REASONABLE KNOWLEDGE OF RELEVANT FACTS.

 

In no particular order:

  1. Presentation – the property must be shown in the best possible light.

    1. Photos

    2. Staging (if necessary)

    3. Clean/Declutter

    4. Landscaping

  2. Know Your Market – who is the person that will buy your home.  Hualalai has similar yet distinctly different buyer’s than Mauna Kea.

  3. Have a pricing strategy – have a sale goal or outcome based on price versus time on market.

    1. Too often Seller’s want to get the highest price possible (don’t we all), but never consider their own specific needs and wants (if your Agent hasn’t asked you about your needs and wants then it’s their fault too.).  If you want to sell now to buy that new home in the new neighborhood, then you need to price to sell now.  If you want to get “your price”, then you will have to patient.

  4. Print Marketing

    1. Magazine

    2. Newspaper

    3. Postcards

    4. Flyers

  5. Online Marketing – MLS listing is your best friend, as Brokerages will buy the MLS feed and show on their website, compounding the amount of eyeballs that will see your listing.  Take advantage.  SEE ITEM 1.

    1. Blog

    2. Facebook

    3. YouTube

  6. Make a Video then see YouTube (and Facebook)

    1. Use a drone and see the home from a different perspective.

  7. Open House – not for every property, but there is still a time and place for a good old fashioned House Sit.

  8. Have a Premiere Party – a coming out party of sorts for your home.

  9. Put it on Caravan – let other Realtors see the product.

  10. Price.  Did I mention price.  A willing Buyer still needs a willing Seller.