Luxury Sales

Why choose Iokua Residential Services for your Real Estate needs

Luxury Real Estate – Luxury Sales, Vacation Rentals and Residential Services

Iokua Residential Services is a full service Real Estate Brokerage.  The State of Hawaii requires that any person engaged in the management or solicitation to manage property, to be a licensed real estate practitioner.  If you are a licensed Real Estate person and generating income in the real estate industry, you are required to “hang” your license with a Real Estate Brokerage.  

All funds generated in a Real Estate endeavor (whether it be property management, residential services, real estate sales or vacation rental), must be paid through the Trust accounts of the Real Estate Brokerage.  This is meant as a protection for the clients, protection against unregulated or unsupervised business practices by licensees who are practicing real estate without the oversight of their Principal Broker or Broker-In-Charge.

On the Kohala Coast there are few Residential Service companies that are fully licensed, with the experience required to engage their customers in every facet of the real estate needs.  Iokua Residential Services is one of them.

Please consider Iokua Residential Services for any of your Real Estate needs:

  • Luxury – Residential Services

  • Resort and Luxury Sales:

    • Buyer’s Representative

    • Seller’s Representative

  • Vacation Rental and Management

  • Real Estate Consultation services



How to market

How to market.  Or rather, how you should market your home for sale.  

This is a list of tried and true techniques, actions or processes that can and should be used in the sale of a home.  I do not necessarily subscribe to all of these methods for all homes, but there is a value in each.  This is not a comprehensive list, but a list nonetheless.

There is only one truth that holds in all sales of real property, no matter where in the world you may be.



In no particular order:

  1. Presentation – the property must be shown in the best possible light.

    1. Photos

    2. Staging (if necessary)

    3. Clean/Declutter

    4. Landscaping

  2. Know Your Market – who is the person that will buy your home.  Hualalai has similar yet distinctly different buyer’s than Mauna Kea.

  3. Have a pricing strategy – have a sale goal or outcome based on price versus time on market.

    1. Too often Seller’s want to get the highest price possible (don’t we all), but never consider their own specific needs and wants (if your Agent hasn’t asked you about your needs and wants then it’s their fault too.).  If you want to sell now to buy that new home in the new neighborhood, then you need to price to sell now.  If you want to get “your price”, then you will have to patient.

  4. Print Marketing

    1. Magazine

    2. Newspaper

    3. Postcards

    4. Flyers

  5. Online Marketing – MLS listing is your best friend, as Brokerages will buy the MLS feed and show on their website, compounding the amount of eyeballs that will see your listing.  Take advantage.  SEE ITEM 1.

    1. Blog

    2. Facebook

    3. YouTube

  6. Make a Video then see YouTube (and Facebook)

    1. Use a drone and see the home from a different perspective.

  7. Open House – not for every property, but there is still a time and place for a good old fashioned House Sit.

  8. Have a Premiere Party – a coming out party of sorts for your home.

  9. Put it on Caravan – let other Realtors see the product.

  10. Price.  Did I mention price.  A willing Buyer still needs a willing Seller.  

12 Month overview of Hawaii Island Real Estate

12 Month overview of Hawaii Island Real Estate 5-1-2015 to 4-30-2016 and Year-To-Date Comparison of sales month ending 4-30-2016

Lots of numbers.  I could reiterate what you see on the charts below, but make of it what you will.  The numbers seem to support an overall feeling in the marketplace, specifically for North Kona, South Kohala & South Hilo.

The single family residential market is in a place of balance.   

I purposely did not include Puna in this conversation, as there is large number of foreclosures that existing in the marketplace, far more than are currently on market, and will have an effect on the overall market for the foreseeable future.

As mentioned, the market itself is in a place of balance, specifically for the North Kona, South Kohala and South Hilo markets.  While North Kona has seen a slight decline in unit transactions YTD, the median sales price has increased. Disregard the volume as the 77.78% change, is more a reflection of larger than usual single transactions, then an overall increase in the market.  The 9.21% increase in median price is a better barometer of the current market, taking into account the 5 less transactions, YTD.

9.59 months of inventory, and the slight increase in activity compiled with a significant increase in median sale price, seemingly is putting further pressure on supply.  This pressure should push the Months of Inventory under 8.


Similar data sets apply to South Kohala and South Hilo markets, while the former has the same unit activity YTD, the latter is significantly higher.  Both markets saw significantly less that a ½% deviation in median sale price and both have under 10 months’ inventory on market.

In these specific markets, there will be opportunities for both Buyers and Sellers.  While some may say we are on the tail end of a Buyers’ market, I wouldn’t fully disagree, but there is a clear direction in which we are in or currently moving into a balanced market.

Brand new custom-built home near Hilo Municipal Golf Course

692 Heahea St., Hilo - $599,000

692 Heahea St., Hilo - $599,000

With the highest quality of finishes, the well executed floor plan takes advantage of the ocean and sunrise views. This move in ready home consists of 3 spacious bedrooms, 3 full baths, powder room and recreational room with its own entrance, full bath and wet bar. This beautiful home has a curb appeal and offers privacy and tranquility in a desirable neighborhood.

Kitchen - g ranite countertops  with bar area & skylight providing plenty of natural lighting

Kitchen - granite countertops with bar area & skylight providing plenty of natural lighting

Some of the features in this home include:
- oversized master bedroom and large walk-in closet with built-in mahogany shelving system
- master bathroom with double sink, bookmatched granite slab walk-in shower with three shower heads, private water closet with lots of space for linen and towel storage
- mahogany cabinets
- travertine floors in kitchen, downstairs living area, lanai and bathrooms
- 3 skylights providing plenty of natural lighting (kitchen, living room, master bath)
- custom mahogany double front door
- powder room
- large covered lanai off of the living room - perfect for outdoor meals and enjoying the ocean and Hilo coast view
- recreational room with wet bar, granite counter tops and full bath
- lots of storage space throughout the house
- rock walls
- hot water heater
- tropical landscaping includes seashore paspalum grass

Property Details:

3 Bedrooms 3.5 Baths  plus recreational room

 Living area: 2,451 Sqft   Lot size: 10,002 Sqft          TMK: 3-2-4-16-79         MLS: 293388

Now offered at $599,000

Click here to see the information.